A youth brand for a University seems the obvious choice right? Well you’d think so, but UON are one of the few Universities with an identity truly oriented towards young people.
The University have been an ongoing client for Daughter Studio, and since I joined I have helped create a range of campaigns that have boosted UON’s position as a leader in the world of youth-focussed Communication.
University of Northampton
Campaign design, motion graphics, social media design, billboard design, editorial, typography.
These have included everything from billboard design, to editorial, to social media campaigns and even teabags!
A highlight was taking the creative lead on their bold and unique 2022 UCAS stall, working with a freelance animator to ensure UON stood out amongst the crowd.
Digital campaigns were a big part of the role. These included social and online ad assets for open days and university clearing. This required excellent management of time, ensuring an efficient and organised workflow to complete the campaigns within the restricted timeframe and to manage the vast number of assets.
