Goldman Sachs
Goldman Sachs X Birmingham
Campaign design, motion graphics, social media design
In September 2021, Goldman Sachs reached out to Midland agencies to help create a campaign for their new office in Birmingham, and the job opportunities that would be opening up for the people of the city.
Daughter Studio won the pitch with our idea ‘We’re here because you’re here’, a campaign that celebrated the things uniquely Birmingham and the talent that the city offers.
My initial role within the project was to help develop the creative style of the campaign. I then designed and created all the assets for a range of channels, from the iconic New Street Station billboards to Goldman’s Instagram and LinkedIn, which boasts a total of 3,321,779 followers.
Working with a brand as big as Goldman Sachs means adhering to strict design guidelines. The challenge was to build an exciting visual language and to push the brand whilst adhering to these guidelines and maintaining consistency with the brand’s wider identity.
An example of the social carousels. The campaign included six others, as well as two social videos and multiple static images.
Following the campaign, I created a case study video for Goldman Sachs, see below.
The success of the campaign has resulted in a number of projects from the client since, including their 2021 Sustainability report.