International Hotel Group

This is your time- A digital campaign for a global hotel brand.

Campaign design, motion graphics, social media design, lead designer

IHG are one of the world’s leading hotel groups. In June 2022, they approached Daughter Studio for a new campaign to help promote the brand and their hotels, which they would run across all social media platforms.

As the pandemic restrictions are lifted, it feels as if we’ve entered into a new chapter. We can appreciate more than ever that this time of freedom is a luxury, and it matters how you spend it. The campaign aims to promote this message of time and the importance of spending it with those that matter to us, and that at IHG, every second counts.

See the campaign in action in the case study video I created.

Click here to see an example of the video ads. This one was run across YouTube, and later adapted by IHG for television use and was run during Love Island.

The success of the campaign has resulted in a number of projects from the client since, including their France 2023 Rugby World cup campaign.

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