Global Street Art
Conceptual Campaign & App Design - Uni project
Creative strategy, campaign development, 3D design, UX/UI
With the continuous evolution of technology, the ways in which we share ideas, express ourselves and create art are evolving. The brief was to design and promote a product for the leading art platform Global Street Art, that would push the brand into the future and transform the way people create
and experience street art. The Visual style, use of language and communication channels had to be appropriate for an age range between 16 and 34.
Deliverables
An app that allows people to explore street art from
across the world, through Augmented Reality technology.A campaign to promote the release of the app.
My solution was a campaign that utilises AR technology to transform traditional advertising spaces in new and unconventional ways, and in doing so, promote the app. Upon scanning a QR code, the space is brought to life presenting dynamic and animated messaging.
The messaging focusses on the idea of being able to experience street art from anywhere through the app’s AR technology. This was especially relevant in a time when people were not able to go out and see street art for themselves.
Due to the use of virtual technology, it is not limited to location, and could even use landmarks as an engaging and unique channel of communication.
The project taught me a lot about 3D design, which not only had to be visually appealing, but serve as a functional way of conveying a message.
The app is a place where users are able to explore street art from across the world, and experience through Augmented Reality.
